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How to Market to Expensive Keywords
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Dianna Russini talked about doing radio show with Mike Greenberg [Video]

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Corporate Marketing Strategy

When she departed ESPN for The Athletic, Dianna Russini took a chance on herself.

The veteran insider didn’t see a path for herself to grow at the Worldwide Leader, whereas, at The Athletic, she’s involved in more video content and her new podcast with ex-NFL quarterback Chase Daniel, titled Scoop City.

When Russini left ESPN, she said, “There was no elevation” for her at the company. The opportunity to do something like a podcast wasn’t readily available, as she didn’t have any conversations related to that medium while she was still in Bristol. But Russini did have conversations about doing a radio show.

She revealed as much during a recent appearance on the Awful Announcing podcast, telling host Brandon Contes that there were discussions about doing a radio show with Mike Greenberg.

“That was something I was really interested in,” she said. “Mike Greenberg is the absolute best at what he does. And the idea of hosting a show …

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