Developing An Exceptional Brand Course Part 1 – Brand Overview and Discovery Exercises [Video]

Building a brand is hard. Even harder is figuring out where and how to start. This course is designed to guide you through the process of discovering what will make your brand unique based on your vision, mission, and values. It will equip you with the knowledge of how to clearly articulate and position your brand, and will help you begin building and powerful brand strategy to cut through the noise of a crowded market.

The goal of the course:

Help you stand out in a crowded market so that you can grow your audience, make more money, and have more freedom to create

Align your brand with your vision, mission, and values so that you are never off-brand

Clearly articulate your product, service, art, or content’s value and position in the market

Equip you with the foundation to tell a compelling brand story and work with a designer to craft a strong visual identity

This course covers:

Why branding is essential to your career and business

How to think about your brand

What makes a brand influential

How to begin crafting your brand

The fundamentals of brand development

Tools you an use to position your brand and products

How to create a brand that is distinctive and will stand out

It includes 10 unique exercises along with over 60 slides and over 2 hours of video to guide you through the process.

Links:

Exercise 1: https://docs.google.com/document/d/14jUeegb0JWfgAI5RNz3Qe3YKXmncj0qJiv-jGo_g0Hk/edit?usp=drive_link

Exercise 2: https://docs.google.com/presentation/d/1ASDPkxS9CXcm7du7gEUvUdtqXHorYWSpaRlKIs4OrKE/edit?usp=drive_link

Exercise 3: https://docs.google.com/document/d/1_ZGNEV1oNupLutRqwKSjiQwNf2r_AV37wpvIWalER5o/edit?usp=sharing