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Deutsche Bank extends event sponsorship | Golf News and Tour Information [Video]

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Corporate Marketing

NORTON, MASS. – No need to worry about the Deutsche Bank Championship – at least for another couple years. The global financial institution and the PGA Tour made official what had been whispered for a few days and announced Thursday sponsorship of the event had been extended through the 2012 season. It was also announced that EMC Corporation, which has been on board as a tournament sponsor for its entire eight years, will step up its financial obligation and become a presenting sponsor of the FedEx Cup event.

“The championship has been an instrumental part of our brand-building efforts over the past eight years and remains a critical part of our overall brand strategy,” Seth Waugh, CEO of Deutsche Bank Americas said Thursday at TPC Boston, where this year’s tournament starts Friday. “Not only does the Deutsche Bank Championship provide us with worldwide exposure, it also gives us a unique …

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