Designing A NEW Energy Drink Brand Identity From Scratch to Finish [Video]

Welcome, in this video I showed you the process that we designers use to create a brand identity that stand out from a crowded market and how to solve that problem with this processes;

00:00 Intro
01:15 brand strategy
02:15 brand inspiration/moodboarding
03:34 sketch
04:37 logo design
08:30 colour palette
09:21 presenting the brand identity
10:45 outro

This is the brief for this video, if you want to design along
Brand Name: Kinetix
Tagline: Fuel your movement.
Brief:
kinetix is a new energy drink that aims to provide a metal and physical energy boost to young adults. The brand wants to stand out in a crowded market by emphasizing its unique blend of natural ingredient and its connection to the natural world.

Target audience:
age 18-30
Interests: Outdoor activites,gaming, music, art, and enterpreneurship.
Values: Health, sustainability, creativity, and self-expression.

personality:
vibrant, energetic, adventurous, and authentic

Color Palette:
Kinetix orange( a bright, energetic orange)
Deep Navy blue(a bold, trustworthy blue)
Electric yellow(a vibrant, playful yellow)

tone of voice:
confident and encouraging, with touch of playfulness
emphasize empowerment and self-expression.

packaging:
can design
label design

If you want to see how i designed a clothing brand from scratch to finish click here:

Alright, am frank and i will see you in the next one. Shalom.

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