Watch me design the brand identity for an online flower shop from scratch. This is the first episode of my Dream Client series, where I design full brands for businesses I haven’t gotten to work with yet. I take this brand from the initial brief through strategy, visual direction, logo design, brand extensions, patterns, graphics, and color palette to create a full brand suite for my dream flower company.
If you’d like to create your version of this brand, check out the full brief below! Drop me a comment linking to your work, I’d love to see what you do with this company!
THE BRIEF //
Company Overview:
We’re an online flower shop that celebrates what’s in season. Instead of offering tons of options, we only offer one Goldilocks product – our Bouquet of the Week. We focus on education about the flower industry, sustainable farming, and seasonality. We share the behind-the-scenes process of sourcing their flowers, creating the arrangement, and life in the workshop.
Target Audience:
Women in their 20s-30s
Plant Moms
Farmer’s Market Junkies
Competitors:
Farmgirl Flowers
Urban Stems
The Bouqs Co.
Brand Keywords:
– Playful
– Vibrant
– Transparent
– Joyful
– Clever
– Lush
– Educational
– Inventive
Deliverables:
– Brand Identity Suite
– Brand Guidelines
– E-Commerce Website
– Packaging
CHAPTERS //
00:00 Intro
01:53 The Brief
3:50 Strategy
4:35 Visual Direction
8:29 Primary Logo
12:17 Alternate Logos
17:00 Extended Identity
19:26 Brand Assets
21:15 Color Palette
25:15 Final Reveal
WORK WITH ME //
www.peregrinecreative.co