In 2024, AI in advertising moved from hypothetical to real-world adoption – but how did it play out?
One agency, Dentsu, says it is getting a big lift from an AI partnership with Microsoft Advertising.
“Our vision is to make AI an integral part of how we solve problems, whether it’s analyzing data more effectively, or making faster decisions, or coming up with new ideas,” said Gareth Cleevely, EVP of business strategy at Dentsu, in this video interview with Beet.TV.
Dentsu is developing a number of AI tools, and its partnership with Microsoft Advertising is about more than just using the tech firm’s products – it’s about shaping them.
“We’ve worked closely with Microsoft Advertising on so many fronts over the years, from running AI workshops,” Cleevely said. “We’re not just the partners with Microsoft Advertising, we’re really innovators.” The companies have co-marketed success stories and learnings from their AI pilot.
Dentsu …