Customer Content Marketing – what is it & why don’t more companies market to customers? (CMC #21) [Video]

Feeling like you’re constantly chasing new leads while ignoring your existing customers? This episode of the Content Marketing Commute podcast dives into customer marketing, the secret weapon to nurturing those valuable relationships.

Join host Joe and customer content marketer Anne Louth for actionable tips on:

– The difference between customer marketing and traditional marketing (hint: retention is key!)

– Creating engaging content your customers will actually use (no more boring PDFs!)

– Why collaboration is crucial for a seamless customer experience

– The “bowtie funnel” and how it can boost your business growth

Learn how to stop filling a leaky bucket and build a loyal customer base with customer marketing magic! ✨

This episode is also available in audio format on:
Spotify –
Apple Podcasts –

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/
Connect with Anne on LinkedIn: https://www.linkedin.com/in/anne-clemence-lauth/

Content Marketing Commute is a listener-supported podcast. To receive new bonus posts and support my work, consider becoming a paid subscriber: https://www.contentmarketingcommute.com/