The referral service inappropriately used the CT seal. It said the government would cover solar installation and created a false sense of urgency for customers.
HARTFORD, Conn — The state of Connecticut has settled with EnergyBillCruncher.com for $20,000 to resolve an investigation regarding false social media claims, as was announced on Thursday by Attorney General William Tong.
EnergyBillCruncher is a referral service generating leads for solar installers; their advertisements generated 1,456 inquiries from Connecticut customers, which they shared with installers, according to Tong.
The referral service launched social media adds claiming the government would cover the cost to install solar. It also inappropriately used the Connecticut state seal and created a false sense of urgency by claiming homeowners had to commit before a specific date.
In a release, Tong emphasized that Connecticut state government does not endorse any solar company or program. Some solar installations may have no up-front cost, and tax credits may be available, but …