Critical Changes Every B2B, B2C eCommerce Site Needs to Increase Sales| siteone.com Website Redesign [Video]

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Timestamps:
Intro 00:00 – 00:22
Technology stack 00:22 – 00:51
Redesign Elements: Sticky menu, Sticky search, Sticky CTA 00:51 – 02:21
Home Page & Category Page Improvements 02:21 – 03:19
Importance of AI Search and Filter & Headless E-Commerce 03:19 – 04:54
Product Pages – Pre & Post Checkout, Trust Building Elements 04:54 – 07:30
Marketing & Design Go Hand in Hand: SEO & Keyword Breakdown 09:06 – 09:26
Outro 09:26 – 09:41

Let’s dive into how a few strategic changes can make a significant impact on your eCommerce site’s performance. At Optimum7, we recently completed a full redesign for SiteOne.com, focusing on enhancing user experience, boosting functionality, and driving conversions. These aren’t just aesthetic improvements – they’re powerful adjustments designed to help any business increase revenue and customer satisfaction.

1. Sticky Menu and Sticky Search: Your First Priority
Today’s users expect quick access to what they need, whether it’s B2B or B2C. A sticky menu and search bar provide seamless navigation and ensure instant access to products, improving the user experience from the start. By implementing these features, you reduce friction and make the path to purchase smooth and efficient.

Why is this a game changer? It delivers the convenience that customers now expect, helping them navigate and shop with ease, which ultimately leads to more conversions.

2. Mega Menus: Visual Navigation That Drives Sales
For a site with a large inventory, a well-designed mega menu is essential. We created a visual mega menu with images, offering users a more engaging and intuitive way to find products. This kind of navigation enhances the shopping experience by presenting choices clearly, helping users quickly locate exactly what they need.

How does this help? It minimizes the steps users need to take, leading to lower bounce rates and higher conversion rates, as customers can easily find what they’re looking for.

3. Search and Filter: Fast and Efficient
A responsive and fast search function is key to keeping users engaged. We upgraded SiteOne’s search and filter capabilities to an AI-powered instant system, which allows customers to refine their searches without delays. This streamlined experience means users can quickly narrow down their options and get to the products that interest them.

The benefit? This fast filtering and search process saves users time, enhances satisfaction, and drives more purchases by keeping them engaged in the buying process.

4. Mobile Optimization: Critical for Conversions
Mobile usage is now the majority for online shopping, making it essential to have a fully optimized mobile experience. By adding sticky add-to-cart buttons and making sure the site was responsive across devices, we ensured that customers can easily browse and purchase from any platform.

Why is this critical? Mobile users expect simplicity and functionality. Having key elements always visible boosts the likelihood of completing a purchase, regardless of the device being used.

5. Streamlined Product Pages: Make the CTA Stand Out
A clean and focused product page can make all the difference. We enhanced SiteOne’s product pages by emphasizing clear calls to action (CTAs) like “Add to Cart” or “Buy Now” and simplifying the layout to avoid distractions. This helps guide users toward making a purchase decision with confidence.

Result? The improved design increases clarity, making it easier for users to complete their shopping, reducing hesitation and increasing conversions.

6. Trust Elements on Checkout: Build Confidence and Close the Sale
A checkout process that builds trust is essential, especially for first-time buyers. We added key trust elements like return policies, secure checkout badges, and customer reviews to reassure shoppers during the final stages of their purchase.

What’s the upside? These additions increase confidence and reduce cart abandonment, ensuring that more customers complete their purchases.

Bottom Line: Functionality Drives Conversions
A successful website redesign is not just about aesthetics; it’s about creating a seamless, functional experience that guides users from start to finish. By implementing features like sticky menus, fast filters, and optimized mobile functionality, we’ve helped SiteOne maximize conversions and grow their business.

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