Cresta Unveils AI Analyst, Empowering Organizations to Uncover Insights From Customer Conversations at Unparalleled Speeds [Video]

Building on their recent voice virtual agent launch, Cresta adds new agentic AI capabilities to enable businesses to ask questions in natural language and unlock new insights from customer conversations

PALO ALTO, Calif., Jan. 23, 2025 /PRNewswire/ — Cresta, the leading contact center AI platform for human and AI agents, today announced AI Analyst – a new natural-language interface that empowers organizations to quickly uncover insights into business strategy, customer experience operations and agent behavior from customer conversations.

With traditional analytics platforms, it can be incredibly time and cost-intensive for organizations to derive basic-level insights from their conversational data. These platforms tend to only provide businesses with surface-level insights and often result in businesses spending weeks or months manually analyzing conversations. Additionally, other natural-language insight tools simply process transcripts with off-the-shelf large language models, resulting in unstructured, wall-of-text insights with little or no sourcing – exposing customers to inaccurate answers from AI hallucinations.

AI Analyst …