Sam Arellano, co-founder of ABC Brand and Design, discusses his journey into the world of brand strategy and design.
He highlights the importance of brand differentiation and the influence of personal experiences with products. Sam also emphasizes the common thread that ties together diverse industries and brands: the love for unique experiences and a strong point of view.
He shares his approach to simplifying complex branding challenges and the value of fresh perspectives. Sam discusses the importance of understanding the audience and tailoring go-to-market strategies accordingly.
He also explores non-traditional marketing tactics and the significance of staying true to the brand’s values.
Chapters
00:00 Introduction and Initial Draw to Brand Strategy and Design
02:40 The Common Thread Across Industries and Brands
05:24 Simplifying Complex Branding Challenges
10:26 Tailoring Go-to-Market Strategies to the Audience
16:35 Exploring Non-Traditional Marketing Tactics
24:40 Supporting Sam Arellano and ABC Brand Design