Creating Compelling Corporate Videos: 5 Production Tips

There are tons of different corporate video types, from product demos and company culture videos to testimonials and training videos. If you haven’t woken up to the corporate video trend yet, it’s time to jump on board and ensure you don’t get left behind. 

You might be thinking, what’s the absolute need for a corporate video? Well, without it, your audience won’t grasp exactly what and who you are as a company. It’s that simple. So, what does it all come down to? What sets you apart from your competitors?

We’ve taken what we’ve learned and compiled it into this article, which outlines the top 5 elements for success in your corporate video production. Here’s how you can make it work for you and work wonders for your brand.

Element 1: Know Your Audience 

We can’t stress this point enough. The more you understand your audience, the more targeted your marketing will be. 

Here’s a …