Creating a Video Content Strategy featuring Tom Langan | Brand Story Ep. 70

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/creating-a-video-content-strategy/

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Chapters:
00:00:00 – Tom Langan Introduction
00:01:16 – Tom’s Journey into Production
00:04:14 – Tom’s Early Career and Transition into Storytelling
00:11:53 – Tom’s Approach to Finding and Telling Stories
00:15:15 – Core Principle: Lead with Value
00:17:25 – Why Write a Book Instead of Making a Video
00:20:28 – The Power of Video in Business
00:23:15 – The Importance of Audience-Centric Storytelling
00:26:04 – The Role of Emotion and Context in Storytelling
00:30:12 – The Importance of Video Content
00:34:15 – The Power of Episodic Content
00:41:04 – The Importance of Humanizing Business
00:45:11 – The Current Chapter of Tom’s Life
00:46:46 – Advice to Younger Self