Content Marketing vs. Product Marketing: How are they different? And How should they work together? [Video]

Join me in this episode of Content Marketing Commute in Paris, where I chat with Lynn Heineman from Dataiku along the scenic Seine.

Discover the interplay between product marketing and content marketing – what’s the difference? How should they work together?

Learn about Lynn’s role and the challenges of addressing diverse audiences.

Get tips on transitioning from content marketing to product marketing and hear about how both teams collaborate effectively.

And finally, dive into the future of marketing with our discussion on generative AI and its impact.

A must-watch for marketers wanting to understand the synergy between product and content marketing!

00:00 Introduction and Welcome
00:15 Meet Lynn Heineman from Dataiku
00:47 Dataiku’s Unique Offering
01:46 Challenges of Marketing One Product
03:54 The Role of Product Marketers
06:35 Product Marketing KPIs and Outcomes
09:05 Paris Commute and Olympic Plans
11:14 Combining Product and Content Marketing at Dataiku
11:33 Unified Marketing Strategy
12:47 Collaboration Between Teams
13:24 Understanding the Customer’s Perspective
15:00 Practical Collaboration Tactics
16:47 Pathways for Content Marketers
20:41 The Role of Writing in Marketing
23:14 Generative AI in Content Creation
26:41 Final Thoughts on Content Marketing