By , on 31 July 2024
If you do content marketing for your brand, you surely don’t need me to explain that it’s a significant investment of time and effort. But creating content from scratch isn’t the only option to provide value to your audience. Have you heard of content curation? In this post, we’ll explain what it is, the steps to follow, and the tools that will make the task easier for you.
What Is Content Curation and What Can It Offer You?
We call content curation the process of finding, gathering, organizing, and sharing the highest quality and most relevant content on a specific topic. For example, we can compile content for a periodic newsletter of news about our industry.
What distinguishes content curation is that it must provide value. We can’t just copy and paste a link to share third-party content on our own channels; we have to go a step further. For example, we can make a …