5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads

Consumer watchdog accuses Webjet of misleading customers about flight deals, not quoting hidden fees [Video]

Categories
Corporate Marketing Campaigns

Online travel booking giant Webjet is being hauled to court by the consumer watchdog over allegations it misled customers about flight prices.

The Australian Competition & Consumer Commission (ACCC) claims Webjet failed to include hidden booking fees, which ranged between $34.90 and $54.90, when quoting flights online.

The watchdog has kicked off proceedings in the Federal Court against Webjet and will allege the company made “false and misleading representations” to consumers booking tickets.

An example of Webjet’s social media post showing promoted prices for airfares shared by the ACCC. (Supplied/ACCC)

It’s alleged Webjet breached consumer law by advertising flight prices on its app, website, on marketing emails and on social media which omitted compulsory fees.

These advertisements were published during a five-year period between November 2018 and November 2023, the ACCC said.

The ACCC said the fees were not disclosed on social media posts, and on the website, app and in promotional emails, the fees were only accessible in fine print at …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos