May 2018
Since a law firm’s most critical assets are its clients, who are the source of both today’s business and tomorrow’s referrals, attorneys are joining their clients and leveraging social media as an integral part of their business development efforts.
Originally published by ALM’s New York Law Journal, Gina Rubel co-authored a Business Development and Social Media for Law Firms article with Liz Cerasuolo the director of marketing and business development at Goulston & Storrs, and Stefanie Marrone, the director of business development and marketing at Tarter Krinsky & Drogin. This article is a follow up to a Legal Marketing Association webinar co-presented by the three legal marketing experts earlier in the year.
The article covers two critical topics for law firms that wish to capitalize on their social media engagement:
- How to craft a business development plan utilizing social media
- Social media business development best practices
Read: Connecting the Dots Between Business Development and Social Media …