COLUMN: It’s political ad season. Here’s how it works at WCPO 9 [Video]

It’s the time of year when you can’t avoid political commercials and messaging. It is all around you – on your social media accounts, websites you visit and TV stations you watch including WCPO 9.

It is estimated that as much as $12 billion will be spent on 2024 political races.

If you live in a state with a competitive race you can expect to see more advertising than the average American during an election cycle.

This year, Ohio’s Senate race is one of the most competitive in the country and that means big dollars are being spent to get your vote. Advertising for this race started in the spring and will continue to ramp up all the way to election day on November 5.

Every year, many of you who watch WCPO 9 ask legitimate questions including:

‘Why are you running all of these political commercials?’

‘That political ad is full of lies!’

‘How can you run the content in that ad?’ 

That’s why we thought it was important to explain how the political …