Coffee With Dhari: What is a Brand Strategy and Why You Need It Before You Start Posting [Video]

Have you taken the time to outline a brand strategy? In the 15 years I’ve been crafting social media strategies I can tell you that those who see real results (click throughs, engagement and sales) are the brands and thought leaders that actually stop and take the time to work on brand strategy before they even think about creating a single piece of content.

I can’t tell you how many times I’ve worked with clients who are ready to get started with social media but have no idea about

– What they actually want to sell
– Who they’re selling to
– What happens after the person is interested in their products or services

That’s why I’ve shifted focus to help organizations and thought leaders figure out brand strategy so that we don’t have to play catch up when they are ready to fully launch. And no, brand strategy isn’t just picking good colors and a cool company name.

So what is brand strategy?

Join me for this live call where we’ll chat through:

– What is brand strategy
– Why you need a brand strategy for your business
– 3 components of a good brand strategy