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Coca-Cola and Oreo Are Releasing 2 New Products as Part of Their ‘Besties’ Collaboration [Video]

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Corporate Branding

Coca-Cola and Oreo have forged an unexpected friendship, pairing up as “Besties” to release an unconventional cookie and soda flavor. 

In early September, the two mega brands will release two limited-edition products: Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar limited-edition soda. And they’re really playing up this “Besties” thing. 

“Bringing together the playfulness of Oreo and the real magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” Oana Vlad, Coca-Cola Company’s Global vice president of Brand Strategy, said in a statement provided to Food & Wine. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

Those sentiments were echoed by Oreo’s parent company, Mondelēz International. “The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness,” …

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