Hello there!
In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms.
โEffective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples.โ โ Bianca Gorordo
๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐s: Claudia Ferrer https://www.linkedin.com/in/claudiaferrerexec/ is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo https://www.linkedin.com/in/bianca-ferrer-gorordo/ is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their fatherโs legacy by driving the companyโs mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agrancoโs reach and impact, providing innovative livestock production and bioremediation solutions.
What will you learn:
(00:00) Highlight
(00:38) Introduction
(03:23) Transitioning to Family Business
(12:57) Mission and Vision of Agranco Corp USA
(18:49) Marketing and Brand Awareness
(27:17) Product Highlights and Efficacy
(33:38) Leadership Lessons Learned
(37:19) Closing Thoughts
๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
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