Claudia Ferrer & Bianca Gorordo: Brand Awareness Strategies

Hello there!
In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms.

“Effective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples.” – Bianca Gorordo

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁s: Claudia Ferrer https://www.linkedin.com/in/claudiaferrerexec/ is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo https://www.linkedin.com/in/bianca-ferrer-gorordo/ is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their father’s legacy by driving the company’s mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agranco’s reach and impact, providing innovative livestock production and bioremediation solutions.

What will you learn:

(00:00) Highlight
(00:38) Introduction
(03:23) Transitioning to Family Business
(12:57) Mission and Vision of Agranco Corp USA
(18:49) Marketing and Brand Awareness
(27:17) Product Highlights and Efficacy
(33:38) Leadership Lessons Learned
(37:19) Closing Thoughts

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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#business #marketing #marketingdigital #marketingstrategy