Chipotle CEO vows to ensure customers have ‘generous’ portion sizes [Video]

Chipotle’s portion sizes have garnered a lot of online debate about whether the company has reduced its servings for customers in recent years. Numerous posts on social media in recent months have claimed Chipotle’s portions are smaller than they used to be, a charge that Chipotle CEO Brian Niccol has disputed.

But in a call with investors on Wednesday, Niccol said the company will reemphasize giving customers larger portions.

“There was never a directive to provide less to our customers. Generous portion is a core brand equity of Chipotle. It always has been, and it always will be,” Niccol said. “We have also leaned in and reemphasized generous portions across all of our restaurants as it is a core brand equity of Chipotle. Our guests expect this now more than ever, and we are committed to making this investment to reinforce that Chipotle stands for a generous amount of delicious, …