NEW YORK — Chipotle is already getting into the Halloween spirit.
The fast-casual chain announced a costume collection with Spirit Halloween Wednesday, the seasonal Halloween costume store that pops up every year in abandoned storefronts. The collection is made up of bodysuits that are meant to resemble a Chipotle napkin, fork, water cup, burrito and to-go bag.
Chipotle is building off a running online joke. Two years ago, it posted a fake “Chipotle Fork” bodysuit with the caption “Found ur costume.” Then last year, another fake “Chipotle Napkin” costume showed up on its Instagram.
Chipotle is not the first brand to materialize a joke. In January, Burt’s Bees and Hidden Valley Ranch sold out of a set of lip balms that taste like a basket of chicken wings in a day – it originally started out as an April Fool’s joke.
These gag products aren’t meant to pad a corporation’s bottom line …