Categories
Corporate Marketing Strategy

Chicken Big Mac panned on social media: ‘Bland’ [Video]

Social media users are less-than thrilled with the release of the “highly anticipated” Chicken Big Mac at McDonald’s. 

The Chicken Big Mac, which was officially released on October 10, features two chicken patties in place of the beef patties normally found in a Big Mac. 

“With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA said in a press release. 

MCDONALD’S SWAPPING PROTEIN IN ‘HIGHLY ANTICIPATED’ SANDWICH DROPPING NEXT WEEK

The Chicken Big Mac has been available at some international McDonald’s locations, but had never been widely released in the United States. 

But when the sandwich actually hit menus this week, social media users were largely disappointed. 

“I regret to inform you that the chicken Big Mac is very mediocre,” said one …

Watch/Read More