Chase relevance, not virality #genzmarketing | Celine Chai, NinetyEight [Video]

In a recent #genzvoices roundtable Celine Chai, co-founder and CEO of Gen Z marketing agency NinetyEight urged marketers to “chase relevance, and not virality” in their social strategies.

Watch the full live stream here: https://www.youtube.com/watch?v=sDl29vJBgWY

Here are five takeaways from our conversation with three Gen Z marketers: https://adage.com/article/marketing-news-strategy/gen-z-marketers-brand-wins-and-fails-duolingo-marc-jacobs-coca-cola/2597171