In the ever-evolving landscape of digital marketing, a global telematics company embarked on a transformative journey to shift from traditional marketing practices to a robust online strategy.
This case study explores their transition, highlighting the challenges faced, solutions implemented, and the impressive results achieved.
Background:
This telematics company, renowned for its cutting-edge technology solutions, had long relied on traditional marketing strategies. Their brand strategy, encompassing vision, mission, values, products, services, and business solutions, remained steadfast. However, their marketing approach underwent a dramatic shift, transitioning from conventional methods like golf days and substantial print media expenditures to a predominantly digital focus.
The Shift to Digital
This company, now allocating 80% of its global annual marketing budget to digital channels, started this transitional journey because they were driven by increasing market pressure to embrace digital solutions and the notable success observed in the European market. Their regions that experienced the slowest transition included South Africa, the UAE, and Australia.
In this video we break down the challenges they faced, the solutions implemented and the results achieved.
—-Chapters—-
00:00 – Introduction
00:10 – Case Study Background
00:17 – The Challenges they faced
00:40 – Solutions Implemented
01:00 – Results