Cadbury bars riff off of Made to Share idea in limited-edition campaign [Video]

VCCP is the agency responsible for the drive, which has been widely discussed across social media.

Cadbury and its agency of record VCCP have brought forward its latest campaign after images of the new limited edition Dairy Milk bars in store gained traction online. The project was originally slated to begin next week.

Each purple-wrapped bar has been divided into sections with topics like ‘who cooked,’ ‘who cleaned’ and ‘who presented the slides, ‘who took notes’. The chocolate is designed to honor small but meaningful gestures that often go unnoticed.

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is an embodiment of that, celebrating the connections that bring us closer together. These redesigned bars are a fun and thoughtful way to recognize and celebrate the everyday acts of generosity that make life a little sweeter.”

The campaign spans digital out-of-home, social, …

Tags Business, Design, Designer, Marketing