Denver agency Cactus has been named the Hoosier Lottery’s AOR for brand strategy, integrated creative campaigns and media planning and buying.
Now, just in time for the Summer Olympics, the partnership is releasing its first work, “Team USA,” celebrating sports with a true amateur who loves to play the lottery in Indiana.
Also timed with the Olympic Swim Trials in Indianapolis, the campaign encourages Hoosiers to tap into the spirit of the Olympics and “get your game on” by purchasing Hoosier Lottery’s Team USA products.
A hero spot, “Join the Team,” opens at the Olympic swimming trials where the character Rick is filling in for an actual swimmer named Michael.