Bumble’s Insane Marketing Strategy | Whitney Wolfe Herd [Video]

Original Video: https://www.youtube.com/watch?v=ca5h47tJsdE

Whitney Wolfe Herd shares Bumble’s genius marketing strategy in this video. Early on, Bumble created signs with big X’s saying “No Facebook, No Instagram, No Snapchat, No Bumble” and posted them all over universities. This sparked curiosity among students who were used to using these popular apps. The message made students think, “What’s Bumble?” as they were suddenly confronted with something new and intriguing.

In addition to the signs, Bumble took a bold step by sending young women and men wearing Bumble shirts into large university classes. They would walk in 10 or 15 minutes late, apologize for being in the wrong room, and leave. This clever tactic grabbed everyone’s attention, making students notice the Bumble brand. The combination of signs and in-person interruptions created a buzz and made Bumble the talk of the campus.

This strategy shows how Bumble used curiosity and direct engagement to build brand awareness. By making students wonder about Bumble and see it everywhere, they successfully planted the idea of their app in the minds of their target audience. Whitney Wolfe Herd’s approach demonstrates the power of creative, unconventional marketing in capturing attention and generating interest in a new product.