Building Your Personal Brand | 5 Steps for Women in Business [Video]

Today’s topic is one of my favorites – Why women leaders need a personal brand, and how to go about creating one that accurately reflects who YOU are as an individual. If you’re not familiar with what a personal brand is, let’s think marketing. How do you want to market yourself as a woman, a leader, a human being. What are the things that set you apart from everyone else and if someone said they needed a specific type of person, what would make them immediately think of you!