Building Brand in a Competitive Sports Market [Video]

In this Sports Geek episode, Sean Callanan chats with Jerome Elenez from FC Dallas

On this podcast, you’ll learn about:

What Jerome learned about marketing during his long career at McDonald’s and how he applied it to sports.
Working with Mark Cuban in CMO role at the Mavericks
How to build brand awareness in a competitive sports market and why drone shows are working for FC Dallas
Why data-driven marketing plans are essential for making informed decisions
The role of technology and AI to enhance productivity and efficiency in sports
The FIFA World Cup 2026 and what it means for the FC Dallas

Listen to Jerome Elenez on Sports Geek

This transcript has been transcribed by Riverside.fm, no edits (please excuse any errors)

Sean (00:02.028)Very happy to welcome Jerome Elenez. He’s the Vice President of Marketing for FC Dallas. Jerome, welcome to the podcast.

Jerome Elenez (00:10.127) Thanks, Sean. Thanks for …