Building Brand in a Competitive Sports Market [Video]

In this Sports Geek episode, Sean Callanan chats with Jerome Elenez from FC Dallas

On this podcast, you’ll learn about:

• What Jerome learned about marketing during his long career at McDonald’s and how he applied it to sports.
• Working with Mark Cuban in CMO role at the Mavericks
• How to build brand awareness in a competitive sports market and why drone shows are working for FC Dallas
• Why data-driven marketing plans are essential for making informed decisions
• The role of technology and AI to enhance productivity and efficiency in sports
• The FIFA World Cup 2026 and what it means for the FC Dallas

Listen to Jerome Elenez on Sports Geek