Building a Community Management Strategy That Actually Creates Connection [Video]

The concept of managing communities may seem straightforward.

But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest.

If you really want to make an impact on your audience, it’s going to require a little bit of planning. Come with me to take your community management efforts to the next level.

Table of Contents

• What is a community management strategy?
• How to Create a Community Management Strategy

Think about some of your favorite brands and how they interact with their audiences.

Personally, I love Duolingo’s approach to community management. It’s authentic, consistent, and human. When you see the Duo owl in the comments section on TikTok, it’s to be expected. It’s almost like they belong there.

Plus, they get an A+ from me on content creation. Posts like these are a big part of why my Spanish-learning streak is still alive. (I’m on day 580, btw.)

While this strategy works for Duolingo, it won’t work for …