Bridging the Digital Divide: FinTech Marketing in a Traditional World [Video]

Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You’re not alone. In today’s rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative expectations of organization leadership.

How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company’s marketing focus from traditional to digital channels? And how can you navigate the often-frustrating process of educating management about the realities of modern marketing in the digital age?

These are the questions that keep many B2B marketers up at night, but fortunately, our guest today has the insights and experience to help. Join us as we welcome Camilla Odilon, a seasoned Head of Digital Marketing with a wealth of experience in the FinTech and B2B industry. Camilla has successfully navigated the complex waters of traditional management expectations and modern digital marketing realities, and she’s here to share her hard-won wisdom with us.

With over 12 years of experience in digital marketing and a proven track record of boosting revenue for B2B companies, Camilla brings a unique perspective to our discussion. As the founder of the “Marketing in Ireland” community, she’s also a passionate advocate for diversity and inclusion in the marketing industry. Camilla’s journey from learning English in Ireland to becoming a respected voice in FinTech marketing is sure to inspire and inform our listeners.