Brand Strategy: Market Research Playbook [Video]

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This video covers how to do a basic competitive analysis for market research, using a number of free tools, and also Particl: https://www.particl.com/demo/oren

Breakdown:
Start with TikTok Search (Reddit is great for this too). Search for your brand and your competition and search the words “review”, “worst”, “best”, “complaint” etc. Evaluate through the lens of what do consumers love you need to include, and hate that you could build a solution for. Look at top performing content to get ideas for briefs.

Use Social Blade to evaluate growth on IG, check their tagged posts to see what customers have to say and what influencers are tagging. Tie Social Blade growth moments back to what content sparked it.

Evaluate their ads by going to their Facebook Page and using the ads transparency tool. How many are they running, what types of creative? What has been running the longest, whats changed recently?

Sign up for their email to see what their onboarding is like, add items to cart after to check the abandoned cart flow. Take note of their popups and discount offers. Then check milled to look at their campaigns.

And use Particl (the only paid tool here) to evaluate sales data, color, trends, big days, events, when they released new products and more.