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Corporate Branding

Brand strategy 101: How to measure and increase brand awareness | SurveyMonkey Academy [Video]

Brand strategy 101: How to measure and increase brand awareness | SurveyMonkey Academy

We’re sharing some essential brand strategy tips that’ll help you understand and build brand awareness. We break down the benefits of measuring brand awareness, a brand awareness survey example, and more!

Want to learn more about how marketers use SurveyMonkey to grow their brand? Check out: https://www.surveymonkey.com/roles/marketing/

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SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform provides answers to more than 20 million questions every day. Learn more at surveymonkey.com.

CHAPTERS:
00:20 What is brand awareness?
00:39 3 benefits of tracking brand awareness
01:14 Aided brand awareness vs. unaided brand awareness
01:46 Brand awareness survey example

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