Brand strategy 101: How to measure and increase brand awareness | SurveyMonkey Academy [Video]

We’re sharing some essential brand strategy tips that’ll help you understand and build brand awareness. We break down the benefits of measuring brand awareness, a brand awareness survey example, and more!

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CHAPTERS:
00:20 What is brand awareness?
00:39 3 benefits of tracking brand awareness
01:14 Aided brand awareness vs. unaided brand awareness
01:46 Brand awareness survey example