Brand Growth Strategy – A Complete Guide with Example [Video]

Brand growth can be measured in a number of ways depending on what you’re trying to achieve—increase brand awareness, consideration, purchase, or loyalty—and the channel you’re leveraging. Some of the commonly used metrics include website traffic volume and referral traffic (whether it’s organic or through paid media), social media engagement, share of voice, sales growth, repeat purchases, and customer lifetime value (CLV)—the total amount you earn from a customer over the course of their relationship with you. The key is to assess these metrics over time and review them regularly to understand what is working well and what doesn’t. Use the learnings to optimize your strategy.

Amazon Ads can help you make informed marketing decisions using measurement and analytics that are easy to understand and can help you quantify your brand equity. Relevant metrics include: clicks, top-of-search impression share, new-to-brand metrics that measure orders and sales of your products generated from first-time customers, repeat purchases, viewable …