Brand Awareness Strategy 101: How to Build Brand Awareness [Video]

One of the main ingredients in the recipe for establishing a successful business is to build brand awareness. Without it, no one would give that business a second glance, let alone buy their products or hire their services. Why? Simply because they don’t know it!

If that didn’t answer your questions, don’t worry. In this post, I’m going to tackle the basics on this topic before going in-depth about how to build brand awareness using effective strategies companies in every industry can leverage. By the time you finish reading this guide, you’ll be an expert, trust me!

Now, let’s begin!

What Is Brand Awareness?

So, first things first —we need a definition. Brand awareness refers to how likely people in general are able to recognize your brand elements and distinctive features. This not only includes your name, but also your logo, your colors, what you offer, and even your slogan. 

Have you heard of the buyer’s journey? It’s …