I always thought B2B was about outreach—reaching out to distributors and getting your product in stores. But what I recently discovered is that strong brand awareness drives B2B naturally. When customers know your brand, they walk into stores asking for your product, and store owners then want to stock it. This is the power of branded search—B2B growth happens organically when people are already searching for your brand.
#ecommerce #shopify #b2b