Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou [Video]

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And, research shows that customers’ expectations are for a highly personalized, relevant experience that doesn’t waste their time.

In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences.

Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust.

Find out:
• The importance of data-driven personalization
• Types of marketing data that can be utilized
• Common pitfalls in data-driven marketing

#datadrivenmarketing #datadrivendecisions #marketinginsights

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