The Sabre Management Consulting team is comprised of experts who combine global reach with deep industry insights, helping agencies identify growth opportunities and streamline operations. With an objective and holistic approach to travel management optimization, the team dives deep into agency operations to provide actionable recommendations that drive measurable results. A recent study conducted by the team explored how agencies can increase their hotel attachment rates (HAR) to drive revenue and expand their businesses.
What is hotel attachment rate?
Traditionally, agencies have focused on flights, treating lodging as an afterthought. But as the travel industry shifts toward modern retailing, agencies need to evolve not just their tech, but their mindset, in order to offer a seamless end-to-end travel experience.
Hotel attachment rate (HAR) refers to the proportion of booked reservations that include a hotel stay alongside other travel arrangements (primarily flights).
As more consumers seek one-stop-shop travel solutions, agencies are perfectly positioned to meet this demand by selling all elements of a trip itinerary. In fact, many …