Black Woman-Owned Diaper Company Adds Culture to Baby Care [Video]

What if changing a diaper could change the world?

That’s the guiding force behind The Happy Hues Company, a Black-mom founded baby essentials brand that’s building a better world by nurturing happy, healthy babies both inside and out through their collection of shea butter infused diapers and wipes that feature diverse cultural representation.

“Happy Hues is a company that’s really focused on building community, confidence, and a sense of joy amongst little ones,” founder Eunique Jones-Gibson tells Elev8. Jones-Gibson is a mother of three who wanted to make sure her children saw affirmations and reflections of their value and worth in every aspect of their life, even down to their training pants.

“One night I was putting a pair of training pants on [my daughter] and there was an image of Cinderella on those training pants. And that particular night, I really didn’t want to put Cinderella on her,” Jones-Gibson shares. After struggling to find any baby care brands that reflected her and her daughter’s culture, she …