Black Friday 2024 Guide | Advanced Email Marketing Strategy [Video]

I break down my top 13 tips for setting up your Black Friday retention strategy for success, whatever you decide to offer. Rather than go through cadence (dates and timing) or offer, since it’s such a product and brand-dependent decision, I go over advanced strategies instead to help you with the flow, campaign, and pop-up in order to extract maximum value during the biggest sales event of the year.

Dig in.

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