Every social media manager knows the feeling. You post what seems like the perfect piece of content. The likes start rolling in, the comments are flowing, and your reach is through the roof. But then comes that dreaded question from leadership: ‘What does this mean for our bottom line?’
For too many retail brands, social media success is still being measured by vanity metrics – likes, followers, and reach. But what if there was a better way? What if you could definitively show how your social media efforts are driving real business results? What if you could transform your social media presence from a cost center into a revenue-generating machine?
That’s exactly what our guest today has accomplished. Katie Murphy, Head of Social Media at Early Years Resources, has revolutionized how her company approaches social media measurement, driving a stunning 341% increase in direct revenue from social media and a 236% increase in conversions. Today, she’s here to share exactly how she did it, and how you can too.