Best Small Business Social Media Platforms for 2025 [Video]

As of July 2024, there were 5.17 billion social media users worldwide. That’s 63.7% of the world’s population and 94.5% of the world’s internet users. With the number of monthly users only projected to grow, your business can’t afford to be silent on social media platforms. But which ones should you use? Do you need to create a profile for every single platform out there? To help you better understand how to incorporate socials into your marketing strategy, here is our podcast discussion on the 11 best social media platforms for small businesses to consider.

Regardless of your age and where you live, chances are you’ve been active on at least one social media site this year. Platforms like Facebook and Instagram have billions of daily users and are among the top social media sites in the world, but they’re not the only ones.

Social media advertising can be done across several channels, from professional networks to video-sharing apps. So, which one should your business be active on? Some of the most successful social media platforms for small businesses in the upcoming years include the following in our @OperationTechnology digital marketing video and podcast. You can also read more on our blog: https://www.operationtechnology.com/blog/best-social-media-platforms-for-businesses/