Beaches Resorts turns to real families in authentic cross-platform social, digital, TV and cinema campaign Marketing Communication News [Video]

First full-service work from redpill targets UK and US audiences

Beaches Resorts, part of Sandals Resorts International, is launching a cross-platform campaign to promote its Turks & Caicos resort featuring influencers instead of models for the first time. The new campaign has been created and produced by influencer marketing agency, redpill, and marks its first full-service work for the luxury holiday brand.

Aimed at achieving a fresh aesthetic, the work features a modern style of family holidays. Shot on location, the work showcases the renowned Grace Bay Beach and Providenciales, where families can enjoy water sports and marine life encounters. The campaign features the intertwining narratives of five content creators’ families as they create their holiday experiences at the ultimate Caribbean playground, Beaches Resorts Turks & Caicos.

Selected by redpill, the content creators amplified the advert’s message and authenticity by sharing their family’s experience of the resort over the course of the shoot. The …