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BBB warns of AI-generated storm relief images [Video]

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Corporate Business Marketing

BIRMINGHAM, Ala. (WBRC) – The Better Business Bureau warns individuals are using artificial intelligence to fake storm relief images on social media.

The manipulated images have been spreading since Hurricane Helene, meant to prey on people’s emotions.

One of the most popular images circulating was of a little girl, holding a puppy, as she was rescued by boat. This image is fake.

The BBB said AI can create fake storm damage, survivors, and may even show political figures on the scene.

They say the public should only believe images coming from reputable news sources, as scammers may try to use the images for personal gain.

The group is already aware of scammers trying to take advantage after Hurricane Helene, with people claiming to be selling relief materials, shipped by drone, among other things.

“These are tragic situations,” said Carl Bates with the BBB. “To share those doesn’t help the situation, doesn’t help …

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