Balancing Brand Awareness and Direct Selling [Video]

In this episode of Resting Pitch Face, Lee and Dan dive into one of marketing’s biggest challenges—how to balance long-term brand building with short-term direct selling. They explore the pitfalls of focusing too heavily on performance marketing, the role of community in creating loyal customers, and how brand awareness can make your marketing spend more efficient.

Using examples from brands like Gymshark, Represent, and Slack, they break down actionable insights for building a sustainable marketing strategy that combines the best of both worlds.

Key Topics:
– The two layers of brand awareness and why they matter.
– Common mistakes brands make when focusing only on direct response.
– How strong branding reduces costs and improves campaign ROI.
– Practical steps for integrating brand and direct response strategies.
– Quickfire Round: Long-term campaigns or flash sales? Social media reach or website conversions?

Subscribe to Resting Pitch Face for more insights on creating smarter, more balanced marketing strategies.

#brandawareness
#branding
#strategicmarketing

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
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LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
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Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Dan: https://www.linkedin.com/in/danwall01/