B3 and Clear Space engage community with a new name and identity for Oak Valley Health [Video]

CONTEXT

Over the last three decades, the population served by Markham-Stouffville Hospital has grown from less than 150,000 to over 350,000 with a marked shift in demographic representation. The Hospital Corporation itself now also encompasses Uxbridge Hospital, the Reactivation Care Centre in North York and several community-based services.

Working collaboratively, B3 and Clear Space embarked on a journey to engage staff, physicians, volunteers and community members to explore a new corporate identity that would align and unify the multi-site organization. This included a new name and brand platform for the hospital including updated positioning, personality, promise, value proposition and point of differentiation. The new visual identity also takes into consideration existing and future sub-brands, Foundations and programs within the context of the hospital’s key expressions and core strategic concepts: “Care beyond our walls” and “Honoured to care”.

METHODOLOGY 

After extensive research and engagement with internal and external stakeholders, the name “Oak Valley Health” was selected. A hybrid of Oak Ridges Moraine …